Here at Puzl CowOrKing Minimalism is one of our favorite design movements and seeing it applied to web design is always a joy, when done right. A well-designed website with a minimalist style may look simple, but it's not always easy to design. As the saying goes "Simplicity is the ultimate form of sophistication". When designing such a website, one must aim to use plenty of white space and maximize the impact of the images and colors that will be used. Perhaps the most important thing to consider though is clearly establishing the purpose of the website and providing a simple experience for the users, eliminated of all unnecessary extras.

In this post, I've gathered 15 examples of my favorite use of minimalism in web design. Each of the sites I've selected makes excellent use of the key elements of a good minimalist design. Check them out:

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1. BRDR. KRÜGER

Why it's here? Beautiful photos that communicate the company's products directly, paired with bold typography and a pastel color palette.

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2. ZERO

Why it's here? Engaging transitions and animations and great use of white space within a large grid.

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3. TAF

Why it's here? Simple navigation and straight to the point content stripped of any unnecessary information.

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4. FOUNDERS

Why it's here? Accent on thin and readable typography, clear navigation and super optimized loading.

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5. AYR

Why it's here? Breath-taking landing screen showcasing a featured product and giving direct access to shopping categories.

6. VISUAL JOURNAL

Why it's here? Consistent one column grid across the whole website and an unusual navigation positioned on the left/right side of the screen.

7. MARGAUX GAYET

Why it's here? Enchanting welcome screen betting it all on a single 100% background image and large logo, hover-based navigation, and almost no text putting all of the focus on the photography.

8. ATELIERS HESCHUNG

Why it's here? Innovative navigation, maximized use of screen whilst avoiding cluttering the space.

9. DANIEL MARSHALL ARCHITECTS

Why it's here? Desaturated color palette only showing true colors on hover over a photograph, thus leading all attention to it and an amazing grid.

10. SEEDLIP

Why it's here? Single page design, overall simplicity and a nice blend of photos and the rest of the graphical elements.

11. POPPY

Why it's here? Stunning use of MP4 background videos to give a subtle effect of movement to still background images.

12. CHERIE BUMBLE

Why it's here? Fullscreen menu navigation, oversized images to grab attention and neat fade in effects.

13. FLOCK KNITWEAR

Why it's here? A grid layout that uses all available screen space, achieving minimalism by eliminating white space, fresh colors, and a cool way of switching clothing models.

14. LOCOMOTIVE

Why it's here? Unusual color pairings, cards inspired design presenting different sections and awesome transition effects between pages.

15. HUTCH

Why it's here? One page website, effective before/after slider to present the idea and a direct call to action.

As you can see minimalism has its place in web design. It's a great way to instill a feeling of elegance, simplicity, consistency and even luxury. It's also viable if you want to direct all focus into one specific point and really get to the point of what your business is all about. So consider it.